These days, young couples tend to go for personalised, minimalistic celebrations, while still taking into consideration traditions and parents’ requests. Here are several ways to make your hotel wedding appealing to young couples while being lucrative at the same time.
Flaunt your uniqueness
To make this a memorable event for the newlyweds, being different is key. Flaunt your hotel’s unique selling points, such as its heritage, location, celebrity chef, or its one-of-a-kind food presentation on social media, where your young market usually is.
Visual appeal
Make your guests fall in love with your hotel as they celebrate love itself. Capture the stunning beauty of the hotel’s ballroom or event spaces, better yet with people (either actors or from actual events) in the shots. Make the potential client feel inspired when they see the venue, and do not limit the showcase to just one style.
Customisable packages
To make the happy couples’ dreams come true, let them choose from several customisable wedding packages that meet their needs and budget. Inform them about everything: parking, services, number of bookable rooms, in-house catering, outdoor venues, and even accommodations for friends and relatives.
Lighten the load
Weddings can be very stressful for those involved in the planning and execution. The smallest of gestures can take a huge weight off the wedding planning, and can give the couple another reason to love your hotel.
Think about offering complimentary meals for the wedding crew’s convenience or spa facilities to help them unwind.
Closer to the wedding itself, a private room for the bride, in-suite fridge to keep the corsages fresh, and transportation service from the parking lot to the wedding site will further make the young couple’s day.
Space and safety
Be it a small or large wedding, factor in these considerations to ensure ample space and safety:
- Are there enough parking lots?
- Are the parking lots well-lit?
- Are there accessible fire exits?
- Are the staff trained in emergency evacuation?
- Does the hotel have an on-call doctor?
A personal touch
Complimentary bottles of premium beverages, decadent chocolates, fresh flowers or handwritten notes in the newlyweds’ room: these are small gestures you could offer to culminate the celebration of love. Chances are, your guests will speak volumes of these thoughtful gestures, which in turn would be the best advertisement a hotel could ask for.
